Understanding Google’s Page Quality Rating #SEO
There are a lot of factors and metrics that Google considers when evaluating a website or page. One such metric is the Page Quality check, this check pertains to the quality of the main content(MC), supplemental content(SC), site reputation, and the E-A-T.
The first step to a Page Quality rating is for Google to be able to assess the true purpose of your page. Websites and pages without a beneficial purpose, or a site that was created with no attempt to help users(or with malicious intend) tend to receive the Lowest rating.
For pages that do serve a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) becomes very important.
The Page Quality rating spans from Lowest, Low, Medium, High, to Highest. The first factor that makes up this metric pertains to the quality and presence of the main content on the page (MC). This would also include the expertise of the creator of the MC, the authoritativeness of the creator of the MC, the MC itself, and the website. If MC is present but hard to use due to disruptive ads, or irrelevant supplemental content (SC) – the rating received will be low.
Next up an assessment is done on the information of the website itself, or who is responsible for it. This also compounds whether your niche is to sell services, goods, or provide advice pertaining to health. These are classified as ‘Your Money Or Your Life’ (YMYL) sites. Metrics are much harsher on sites that fall under these categories.
Lastly, your website reputation is considered, neither high or low, mixed reputation, or no reputation yields a medium rating. While a negative reputation nets you into low – with malicious or fraudulent reputation netting you the lowest rating.
Overall, if your page demonstrated a high level of expertise, authoritative and trustworthiness for the purpose of your page – you will fall under the medium to high ratings. This tends to place you higher up on search queries since often times with a clear defined purpose, your site tends to meet the needs of the user that searched for it.